High ranks on Google search pages are a dream for many websites. But with the right Search Engine Optimization (SEO) techniques, you can make your dream come true.

Irrespective of who you are from a fresher or started learning SEO to an established SEO agency, these 17 SEO tips mentioned below will help you gain insight to boost site rankings like a pro!

You will be able to drive traffic, perform better, gain visibility, and ultimately drive conversion using the following SEO tips.

17 SEO Tips to Boost Your Rankings

1. Prioritize Keyword Research

Keywords are the key to curating a successful SEO strategy. Start with in-depth keyword research, and make sure you target the keywords the ones searched by your audience.

📌 You can use tools like Google Keyword Planner or other keyword research websites to find the best-performing keywords with high-volume, and low competition.

💡 What makes SEO essential is that 68% of online experience begins with the search engine.

2. Optimize Title Tags and Meta Descriptions

Title tags and meta descriptions are essential to be crafted uniquely to describe the content inside clearly and attract clicks.

📌  The standard title tag length should be under 60 characters, and the length of the meta description should be under 160 characters.

💡 You can increase your click-through rate up to 5.8% on average by optimizing meta description.

3. Focus on User Experience (UX)

Google’s new algorithm updates prioritize websites with better user experience. Websites that are fast-loading, easy to navigate, and mobile-friendly are key to performing effective SEO.

📌 Keep monitoring your site’s speed and optimize images, codes, scripts, and content to reduce loading times.

💡 88% of users are less likely to return to a site that gave them a bad experience.

4. Create High-Quality, Engaging Content

Content is undoubtedly a king in SEO. Craft value-rich, compelling, informative, and engaging content that resolves the audience’s pain points.

📌 Aim for content that answers all the queries of your users with the blogs around 1000- 2000 words for maximum engagement. 

💡 Long-form content is more beneficial as it generates 77% more backlinks than the shorter-form content.

5. Optimize for Mobile-First Indexing

Always optimize your site for mobile-first indexing first. The site needs to be accessible by users on mobile as it is more convenient.

📌 Ensure that your website has a responsive design, improved navigation, and is easy to read and use on smaller screens.

💡 In 2023, 58% of global website traffic came from mobile devices.

Also Read – Is Digital Marketing the Right Career for You? A Comprehensive Guide

6. Improve Page Load Speed

Fast-loading page can drastically shift your SERP ranking as Google as well as users also expect a page to load within 5 seconds.

📌 You can optimize visual content, leverage browser caching, and reduce HTTP requests to speed up load times.

💡 Every second matters in SEO as a 1-second delay in the page can reduced by 7% reduction in conversions.

7. Build Quality Backlinks

Backlinks show the authority and confidence of your site as they are associated with confidential and authoritative websites. The better the quality of backlinks, the higher the rank of the site will get.

📌 You can earn links through guest blogging, relationship building with influencers, and content promotion within the industry.

💡 According to research, 53% of marketers defined backlinks as the crucial factor in improving SERP rankings.

8. Use Internal Linking Strategically

Internal linking is as essential as backlinks because it helps search engines understand the structure of your site and allows users to navigate more easily.

📌 You can use Descriptive Anchor Text for internal linking to increase relevance and SEO.

💡 Internal links can boost page views by 60% and can retain viewers.

9. Leverage Schema Markup

You can create rich snippets to stand out in search results using Schema Markup. It provides a clear understanding of your content to search engines.

📌  You can use the Schema Markup testing tool for reviews, events, products, and more.

💡 You can rank 4 positions higher using schema markup on a search engine.

10. Optimize Images for SEO

Images should be carefully optimized for efficient SEO. You should use the right alt tags, file names, and optimized file sizes.

📌 You should add descriptive filenames and include relevant keywords in the alt text. Be careful that you don’t overstuff.

💡 You can improve the website’s loading speed by 30% using optimized images to enhance SEO rankings.

11. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google always emphasized E-E-A-T while ranking websites, especially in cases on topics like money and life, such as healthcare and finance.

📌 You should use trustworthy author bio pages, source content from credible experts, and highlight credentials.

💡 E-E-A-T is an essential source for content credibility and SEO success relies on it, especially in the case of competitive niches.

Also Read – Why Is SEO Important For E-Commerce?

12. Utilize Social Media for SEO

Optimize social media for SEO to drive traffic and engagement on the website. It may not be a direct ranking but it affects the lead quality on the website.

📌 Share content to different social media platforms that suit its kind. Adding share appeal will increase the reach of content.

💡 You can increase content’s lifespan by 23% using social media shares.

13. Create SEO-Friendly URLs

You should get a URL that is readable, clean, and include relevant keywords to improve search results page ranking.

📌 Stick to small, simpler URLs that have a simple structure with target keywords.

💡 If you want to rank your page higher on SERP, make sure you have a short, keyword-rich URL.

14. Optimize for Voice Search

Optimizing websites for voice search has become crucial due to the rise of voice assistants like Alexa, and Siri.

📌 Focus on long-tail keywords, conversational queries, and question-based content that a user might ask.

💡 It is expected that in the US around 75% of households will have smart speakers by 2025.

Also Read – Website Sitemaps – Don’t Make These Mistakes

15. Regularly Update Old Content

Refreshing old content by adding new information, fresh research, more targeted keywords, and better structure can boost the rankings.

📌 Rewrite, and remarket the content that was once highly valuable to stay relevant.

💡 Organic traffic can be boosted by 111% if you regularly update the content.

16. Create Video Content

Video content such as reels, and UGC videos are booming and search engines are favoring the sites with rich media. 

📌 Craft videos with engaging and trending content, optimize the video description and title, and embed videos on key landing pages.

💡 You can increase conversions by 80% by adding video content on landing pages.

17. Analyze and Adjust with SEO Tools

Don’t forget to monitor the website’s performance using SEO tools to ensure long-term success.

📌 Tools like Google Analytics, SEMrush, or Moz can help you track rankings, find areas to improve, and monitor traffic.

💡 Sites that are goal-oriented and regularly analyze and monitor SEO performance are 376% more likely to achieve them.

Final Thoughts!

SEO is a marathon, not a walk. You can only attain success if you consistently apply a mix and match of the 17 SEO techniques mentioned above. By doing this, you can increase the website’s traffic, visibility, and engagement.

Also, make sure that you constantly analyze and monitor the performance, adapt algorithm changes, and improve strategies. If you find it a task to implement these tips, don’t worry because now you can outsource SEO services and see your SEO graphs skyrocketing.

Tell us which tip you will follow first!