If you are thinking what to do in life, you should think this damn seriously.
If you are worried about your career, you should be.
If you are not sure what to do, you are not alone who thinks like that.
Ask yourself, are you suffering from peer pressure? You may feel that. You are a human.
Ask yourself, are your parents worried about you? They must be.
This demands you to make a wise decision because it’s your whole life that we are talking about here.
It at you are thinking about Digital Marketing as a career, you are in a good thought lane.
Why Choose Digital Marketing as a Career?
As per Google’s 2024 report, there are 954.40 MN active Internet users in India and as per a report from Vidooly, there are around 670 MN total Internet users in India.
While this is already a huge number, it is further increasing at a very rapid pace.
As per reports, by the year 2024, 50% of the spending by big corporates in the US will happen via Digital platforms.
A few highlights about the Indian scenario:
Gone are the days when you had to stand in a queue to buy a bus or a railway ticket.
Now you use IRCTC and RedBus.
Gone are the days when you had to go to a travel agent to book air tickets.
Now you use ClearTrip, MMT, Yatra type apps.
Gone are the days when you had to go to the nearby taxi spot to book an outstation taxi.
Now you Use Uber and Ola
Gone are the days when you had to stand in the queue at the bank to make a Demand Draft or deposit/withdraw money.
Now you use Netbanking
Gone are the days when you asked about the route to a place that you were going by road to your friends, family, and relatives.
Now you use Google Maps
The reason is DIGITAL as more and more people are turning Digital, becoming Digital.
Hence, Companies are targeting their audiences on Digital platforms.
To do this successfully, these companies need human resources who are skilled and trained in reaching out to the right audience.
To prove this further, do a quick search on job portals in India.
A few searches on popular job portals like Naukri, Monster, and also networking platforms like Linkedin will show you around 30,000 jobs in the field of Digital Marketing in India.
Hence, it is a no-brainer that Digital Marketing is one of the growing categories in India. Both for corporates looking to target their audiences as well as individuals looking to make a career.
Also Read- TOP Digital Marketing Influencers of India
10 Common Questions About a Career in Digital Marketing
1. Do I need to know or learn software coding to get into Digital Marketing?
The answer is “Not really”
Knowing software coding is not the primary requirement or prerequisite for making a career in the field of digital marketing. However, if you know the basics of HTML and some bit of CSS and Javascript, handling some advanced aspects would be easier.
2. My English is not Good, can I become a Digital Marketer?
Well, Digital Marketing places you in the global arena, and when it comes to connecting and communicating with audiences globally, knowing English becomes important.
However, English is not the toughest of languages and it is not extremely important that you should be a super speaker of the English language. It is more important that you know how to read and write English.
Spoken English is something that can be improved with time.
But please understand that learning English is important and if you want to grow and be big, you better learn English.
Imagine you are working in a multinational company or working in a digital marketing agency that has International clients.
How will you understand their requirements?
How will you explain your strategy to them?
How would you communicate with those clients on a regular basis?
These are important questions to be asked to yourself and investing your time in sharpening your English language skills would pay good dividends.
But as mentioned above, learning English is no rocket science and if you are passionate about becoming a serious digital marketing professional, start learning English and you will be on your course.
3. Will digital marketing involve door-to-door selling Work?
No, a big NO
The beauty of Digital Marketing is that it allows you to reach every corner of the house of your audience because you can reach them via desktop, tablet, Smart TV, and mobile phones.
But it doesn’t ask you to go physically at every door and market the product or service.
4. Will I be able to network with new people?
Yes, absolutely. The more you do it, the better it will be for your career.
It is said that “Your Net Worth is your NetWork” and digital platforms make networking really really easy.
LinkedIn is one of the top platforms where professionals in each and every field connect with each other. For professional help, for sharing your knowledge, for reading the posts of people in your field, for jobs, for following companies that you like, and much more.
5. Travel places and work remotely
Digital Marketing events happen all over the world and it would be really good if you could attend such events.
These events not only help you learn new things, these events help you build your network, and get jobs and projects.
Not only this, digital marketing is quite flexible and in most cases, it doesn’t necessarily want you to be present with the other teams.
You can work from anywhere in the world…….. Provided you have a good internet connection and a good computer…….. Lastly, clear and proactive communication is required and you are done.
6. Foreign language: Will I have to compulsorily learn foreign languages?
No, you do not have to learn foreign languages like French, Spanish, German, Russian, or Mandarin.
Digital Marketing happens all over the world and if you want to work in European countries or countries like China and Japan, learning the native languages would definitely be helpful.
7. Sales Pressure: Will there be sales pressure?
Every business is done or rather should be done taking some or other target in mind.
If we do not have any target, we will not know where we are going.
We should know whether we are improving or depleting.
The beauty of digital marketing is that you can know which sources are working well for you and which sources are not performing and when you know it, you would like to scale your campaigns via the sources that are giving you good results.
In a nutshell, yes, there would be targets and there would be constructive pressure to hit your numbers.
But as mentioned earlier, digital marketing works around data and working around this data is extremely interesting and even if there are targets to be hit, it should be fun.
8. Job Security: Will my Job be secured?
We are living in a competitive world and one has to be on their toes all the time.
Digital Marketing is a performance-driven category and not a usual 2+2=4 job.
This category has evolved and is further evolving at a rapid pace which means that you too have to keep learning and evolving.
A few years ago, mobile apps were not there but having a mobile app and a responsive site is a must. Google now has a system wherein their Mobile crawler/indexing reads your website first before doing the same for the Desktop.
What all of this means is that if you keep doing the old things, you might not see good results.
Also Read – How to Learn SEO: A Step-by-Step Guide For Beginners
If you do not learn new things, people who learn those will be ahead.
Hence, if you want to make a good career in the field of Digital marketing, do not think about job security and think about continuous learning and evolving.
9. What salary can I get?
A Digital Marketing career can take you places and can get you really good money.
Just like any other job category, getting a huge salary at the start of your career would not be possible in Digital marketing too but as you grow and prove yourself, getting a really good salary package would not be a problem.
You can see that the growth that a digital marketer receives would be higher than most of the other job categories.
In recent times, more and more digital marketing-based businesses have grown rapidly and hence digital marketers have gained a lot of importance.
Many of such startups consider digital marketing as one of the main pillars of their company growth and they not only would pay a good salary but would not mind giving esops and stocks to digital marketers.
If such a situation works out well, digital marketers can earn a lot of money apart from the salary alone.
10. Can I be on my own?
If you do not want to work for a digital marketing agency or work as an in-house digital marketer:
- you can become a freelance consultant
- You can become a blogger
- you can become an Instagram influencer
- you can become a Youtuber
- You can launch your own course
- You can start your own digital marketing agency
Future of Digital Marketing in India
I don’t know who among the readers of this blog post remembers using the dial-up Internet that used to be operated via the landline phone and when any caller called that number, he/she used to get a busy tone.
Using the Internet in that era was like a blessing………. It is today too but we were primarily worried about connecting to the Internet and were not worried too much about the speed.
Using Yahoo chat and visiting some Jokes and Photo sites were the main time killers.
Digital Marketing is a growing field and has tremendous opportunities.
In the last 5 years, the interest in digital marketing has increased many folds.
As per Google’s latest report, India has 900 million active Internet users and the average time spent by Indians on various social platforms is enormous.
As per the Times of India Report
India has the second highest Internet users in the world but despite being second, the acceptability rate of Indians should be higher in the world because of their English Knowledge.
There are more Internet users in China but they do not know English as well as Indians do.
This creates a huge scope of digital marketing in India and Indians.
Let us look at Google Trends and how the searches and interest in digital marketing in India have increased
Also Read – Top 5 Food Bloggers of India
Job Opportunities in Digital Marketing in India
When we say that the number of Internet users is growing at a very rapid pace in India, more and more corporations are spending money on digital platforms.
A study showed that by the year 2024, more than 50% of corporate ad spending will be done on digital media.
This means that these corporations would need talented and skilled digital marketing professionals to fulfill their needs.
Show LinkedIn Image, Naukri Image, and Monster Image
Various Job Names
- Digital Marketing Executive
- Digital Marketing Analyst
- Assistant Digital Marketing Manager
- Digital Marketing Manager
- Head of Digital Marketing
- SEO Executive
- SEO Analyst
- SEO Manager
- SEO Head
- PPC Executive
- PPC Analyst
- PPC Manager
- Head of PPC
- Analytics Executive
- Analytics Manager
- Head of Analytics
Conclusion
Digital marketing is a good career opportunity high in demand ensuring job security and diverse opportunities. Learning digital marketing equips you with tools to launch and promote your own ventures or assist others in scaling theirs. Whether you’re a creative enthusiast or a data lover, digital marketing has something to offer everyone, making it a highly fulfilling and promising career choice.