The inception of technology happened only to improve humans’ lives. And the one sphere witnessing a tremendous rise because of it is none other than marketing.
The current wave of entrepreneurship has engulfed the entire world and inspired millions of young people to follow their passions and become their bosses.
However, one thing that most entrepreneurs or startup CEOs forget in their quest for problem-solving and starting a successful company is to attain proper knowledge of certain channels which will enormously multiply their profit and establish their brand identity.
Thus, this blog deals with the digital marketing channel.
As the current trends predict 36% of the newly established businesses have witnessed tremendous growth after implementing digital marketing strategies.
For startup CEOs, it’s pivotal to keep themselves updated about it, as digital marketing is the highly upgraded and lucrative weaponry in this online world.
All the traditional marketing channels either partially or fully have been transformed after the advent of digital marketing.
So, it becomes crucial to know the pertinent 7 digital marketing tools that can help a startup CEO have a strong grip over his or her impeccable marketing campaigns and make the company achieve new heights.
1. Google Analytics
It is an analytical tool of Google. It provides a complete analysis of website data in real time as well as in different time ranges.
This web analytical tool in the realm of digital marketing is considered a formidable force as it aids CEOs to track their traffic and understand their search preferences.
Another important aspect that makes Google Analytics very friendly for its users is that it bears no expense and presents a plethora of options comprising of the following –
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Track Online Traffic
The traffic witnessed by the website can easily be tracked on Google Analytics. As, it helps in monitoring, understanding, and analyzing the website’s performance for its future growth.
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Conversion Tracking
In simpler terms, it’s the process occurring after a user visits the website and aids in understanding his/her behavior.
It’s the process of tracking the user’s activity and ways of interaction with the website, in the form of subscriptions, inquiries through email, newsletters info, and so on.
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Custom Reports Generation
For any website, it’s pivotal to streamline its data. Through Google Analytics, this process is very easy and quick to adopt.
Under the category of customization, the CEOs can generate various overviews or custom reports of the audience, their behavior, search interest, most visited pages, and so on.
This sort of report facilitates making simple records that are easy to comprehend just by a mere look.
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Demographic Details
Whether it’s regarding active users on the website, revenue generated per user, daily user tracking, interest analysis, devices used to access the website, geographic location and language are some of the pertinent demographic details a CEO can acquire through this web analytical tool.
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Sources of Acquisitions
The channels or sources a user can land upon one’s websites range from organic searches, direct, referrals, or social media.
It helps CEOs identify their best sources and work accordingly to improve their sources further and exponentially increase their website’s reach.
2. Google Search Console
It’s another free tool provided by Google and is said to be the heart and soul of any online business or website.
As it makes the activity of monitoring, troubleshooting, analyzing, and identifying extremely seamless and flawless for the CEO on his/her concerned website.
It acts as the online interface for the CEOs to have a proper end-to-end comprehension of their website concerning crawling, indexing, errors, sitemaps, linking, performance, experience, enhancements, security, and manual actions.
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Performance
Search console aids in understanding a CEO about his/her website’s daily traffic on particular keywords or search queries. So, a content strategy can accordingly be developed.
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Index
Once, meticulous detail about online traffic is sought out it’s important to keep a close look at the indexing of recently published web pages and whether Google’s web crawler is regularly visiting the website or not.
The Google search console provides the option of troubleshooting in terms of URL inspection where one can evaluate the issues acting as a hindrance to the indexing of certain web pages. This is the best SEO practice to boost the ranking of any website.
The option of coverage within this tool updates the website’s errors, valid pages with warnings, valid pages, and excluded pages to have an explicit grasp of it and resolve it quickly.
Moreover, the status of the submitted sitemaps can also be seen under this option.
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Experience
It consists of page experience, core web vitals, and mobile usability. Most importantly, all these parameters under experience deal with the mobile due to a larger audience in the world accessing Google through their mobile.
The page experience informs about the URLs with good page experience on mobile. It helps the CEO to delineate strategy in this particular direction, as the aim should be to convert all URLs towards a good page experience.
The remaining two parameters consisting of core web vitals and mobile usability inform about the poor URLs, need improvement, and are good.
The URLs under the bracket or heading of poor and need improvement must be flagged and made the priority by the CEO so that they can be further improved.
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Enhancements
The accelerated mobile pages are one of the new updates of the google search console, as it mentions the details regarding web pages and critical attributes it lacks.
It is very significant for a CEO, as it’s time-saving and projects the issues directly rather than checking every SEO attribute of on-page, off-page, and technical.
Also read – How to Learn SEO: A Step-by-Step Guide For Beginners
3. SEMrush
It is a software as a service (SaaS) platform which focuses its research parlance mainly on website auditing, keywords detail, analysing content quality, pay-per-click campaigns, social media marketing strategies, and assessing competitors’ marketing strategies.
The software typically makes all its research based on the top two most used search engines, the first being Google, and the other being Bing.
And, some popular brands like Amazon, Apple, DECATHLON, Forbes, Tesla, Quora and many more are endorsers of it.
Such software, in the age of information, plays a vital role in the CEO’s marketing strategy where he/she could get already assessed strategies and tried and trusted formulas of success.
As, it will carve the success story of the particular company in stone and profoundly increase the brand’s value, goodwill, and reputation with the marvelous rise in its online traffic and profits.
4. Website Speed Testing Tools
This age is not only of information and technology but the speed at which one can access those things.
Similarly, in the online world if the website loading time is even increased by a second it’s considered to portray a bad user experience. As Google recommended page load time should be less than two seconds.
However, to build a website of par excellence a CEO is required to have adequate knowledge of some of the best website speed testing tools as it will help in understanding the speed at which the content is being displayed and read by the search engine crawler.
The website speed-checking tools work at certain metrics and assign a respective score to one’s website. The higher the score, the higher will be its speed. However, the metrics score varies across speed testing tools.
Therefore, various marketing professionals have a keen eye over the website speed because irrespective of the website’s content and templates, it’s essential to deliver it at an exceptional speed then only it will be considered by search engine crawlers fit for indexing and ranking.
Also read – Outsource PPC: The Ultimate Guide
5. Google Drive
It is a cloud-based storage service offered by Google enabling its users to access data from anywhere through any of their electronic devices such as mobile phones, laptops, tablets, PCs, etc.
This sort of service can be very helpful for the CEOs to compile and store their data in the form of blogs, image posts, articles, and so on and retrieve it at will.
The drive facilitates quick file searches with the option of making those files either online or offline so that without internet connectivity the work can be continued on them.
Moreover, the drive’s merits far exceed its mere storing capacity as the sharing option and easy discussions are some of its other important features.
Furthermore, from a digital marketing point of view for a CEO organising the data in one place and preparing various strategies requires free-flowing sharing among the members which is possible through this service of Google.
6. Canva
Canva is one of the best graphic designing tools and is considered very user-friendly in terms of accessing and using it.
Canva consists of a plethora of options concerning templates which range from social media, marketing, personal, business, education, or trending.
It not only gives the CEO multiple options but even presents it in different categories which can be used according to the needs.
This tool solves the most important purpose of increasing the aesthetic value of the website by including featured images, video posts, social media posts, image edits, and so on.
An article mentioned that the use of Canva for them increased their social media engagement by 1100%.
This is the real power of Canva. As it can not only boost engagements but transform a mundane-looking blog into a highly attractive one.
Furthermore, Canva is a boon in this digital age and acts as one solution for all the problems, especially for startup CEOs as they can design and create their logos, presentations, flyers, graphs, posts, product prints, brochures, and so on.
Also read – Outsource SEO: The Complete Guide
7. Twitter
Across the globe, 290.5 million people are monthly active users of Twitter and in India alone, 23.6 million users remain monthly active on it.
The wide use of this social media channel has brought a revolution in the age of information as this microblogging social networking site has carved a new path for acquiring information.
Having a profound knowledge of Twitter and the way it works has become the need of the hour for startup CEOs as it shows current trends, the interest of Twitter users, and potential topics that can gain a significant amount of engagement.
For CEOs in their quest to enhance their social media marketing strategy, Twitter is the most important pillar that they must use to their own advantage by publishing content and endorsing it.
This peculiar kind of practice works wonders for any company as it significantly increases their traffic, and conversion rates, and brings a new wave of users to their doorsteps.
Summing Up!
Thus, all these 7 digital marketing tools rather than working in isolation must be worked in unison. And, the startup CEO must try to enhance his/her digital marketing knowledge on a daily basis and if possible, shall immerse himself/herself in the digital domain.
The only way one can update oneself concerning digital marketing and its tools is by becoming tech-savvy.