Are you a learner eager to explore digital advertising? Are you a business owner looking to expand your online presence? Or perhaps you’re simply curious about online advertising?
We’re here to answer your questions! In this guide, we’ll tackle the basics of PPC advertising—also known as Google Ads, Paid Ads, AdWords, or Bing Ads.
At SEO Curry, we’re a team of experienced digital marketers with over 10 years of expertise in the field. Our PPC specialists are here to address all your fundamental queries about PPC advertising and help you expand your career scope in digital marketing.
Let’s start with a simple definition of PPC marketing:
When you perform a search on platforms like Bing or Google, the first few results you see are often paid advertisements.
These ads are part of PPC campaigns, where advertisers pay for each click. Paid ads can appear at the top, bottom, or even in between organic results.
Here’s an example screenshot to help you identify paid results more easily.
The placement of these ads depends entirely on advertisers bidding for specific keywords in their campaigns.
Now, let’s dive into some Common Questions About PPC Advertising to help you get started!
Q. 1 What is the difference between CPC and PPC?
Ans:
CPC stands for cost per click and PPC stands for pay per click.
In general, the term CPC is used to document and discuss a metric that denotes the cost you pay for a click on platforms like Google Ads, Meta Ads, YouTube, Linkedin, etc
The CPC formula is the total cost invested divided by the number of clicks you receive.
On the other hand, the term PPC is used to say that we are running paid ads where we have to pay on a per-click basis.
Q .2 What are the benefits of hiring a PPC agency?
Ans:
Having said that, PPC keeps evolving and improving every day. It has become more tech and data-driven.
It would be best if you had someone who is hands-on with the tool, interface, strategy, and execution.
Q .3 What is the downside or disadvantage to PPC?
If done correctly, we don’t see a lot of downsides or disadvantages to PPC. But yes, if you do not hire a PPC expert or a good PPC agency, you might end up burning your fingers.
PPC is a specialized job and requires a knowledgeable PPC expert who is hands-on with PPC strategies, execution, and day-to-day PPC management.
Also, PPC might look expensive in the beginning but considering the 360 efforts by the company, in the longer run, PPC can be fruitful.