What is the difference between CPC and PPC?
CPC stands for cost per click and PPC stands for pay per click.
In general, the term CPC is used to document and discuss a metric that denotes the cost you pay for a click on platforms like Google Ads, Meta Ads, YouTube, Linkedin etc
The CPC formula is the total cost invested divided by the number of clicks you receive.
On the other hand, the term PPC is used to say that we are running paid ads where we have to pay on a per-click basis.
What are the benefits of hiring a PPC agency?
The most significant benefit is that you get a specialized and experienced team.
PPC is not a quick-win game. It involves time, money, effort, expertise, experience, dedication, and tons of brainstorming.
Having said that, PPC keeps evolving and improving every day. It has become more tech and data driven.
It would be best if you had someone who is hands-on with the tool, interface, strategy as well as execution.
What is the downside or disadvantage to PPC?
If done correctly, we don’t see a lot of downsides or disadvantages to PPC. But yes, if you do not hire a PPC expert or a good PPC agency, you might end up burning your fingers.
PPC is a specialized job and requires a knowledgeable PPC expert who is hands-on with PPC strategies, execution, and day-to-day PPC management.
Also, PPC might look expensive in the beginning but considering the 360 efforts by the company, in a longer run, PPC can be frutiful.
What is the most used PPC system?
Should I use SEO or PPC?
How do PPC agencies make money?