How much does Google charge for SEO?
Google doesn’t charge any money for SEO. However, you must invest time and money to make your website SEO-friendly and Google-compliant.
This means that you may have to hire an in-house SEO resource or hire an SEO expert who works as a freelancer or hire an outsource SEO agency to manage the SEO of your website.
This is not an expense but an investment, as SEO will give the highest ROI in the long run when you compare it with offline advertising, paid advertising, and press releases.
Does SEO has a Cost per Click?
Yes and No.
SEO doesn’t attract an immediate cost per click that you have to pay upfront but if you spend a certain amount of money on SEO, you can calculate by the traffic that you got from SEO i.e. organic medium.
This means that if you have hired an SEO agency and pay a monthly retainer, you can divide that cost by the number of visits you got after that.
However, when you map the cost and the traffic, you must also map the leads or sales you received from SEO.
To add further, you should also compare the cost per click, cost per lead/sales that you got from other channels like PPC, Social Media, PR etc
Can you monetize Google Web Stories?
Yes, Google gives you the feature to integrate Google Adsense in the Web stories, which helps monetize and make money out of Google Web Stories.
While you build Web Stories, it is crucial to do web stories SEO to get more mileage, as it increases the chances of your web stories being picked in the Google Discover feed.
How to improve Ecommerce SEO?
If you have already started e-commerce SEO, patience and consistency is the key.
You have to realize that ecommerce SEO can be competitive and for you to break through, you have to work on some long tail keywords.
Focusing on long-tail keywords can sometimes take you to keywords that are informational and not transactional.
Having said that, you must focus on keywords that have a buying intent.
The search volume of long tail keywords that are transactional in nature can be less but the possibility of ranking for such keywords is higher.
To improve e-commerce SEO, you should keep pushing for such long tail keywords.
You have to do this buy building content on these long tail keywords and acquire backlinks (internal + external) for the page that is ranking well for the selected keywords.
Lastly, you need to check these pages as a user and visualize if the visit to this page would turn out to be a sale or not. If not, then you need to optimize the page keeping conversion aka sale in the mind too.
What is Bounce Rate?
Bounce Rate is calculated by the number of visitors who leave the page/site without going to another page on the same site in the same session.
This means that if user A lands on a website page, user A did not click on any link, did not visit any other page, did not fill up a registration form, did not subscribe to a newsletter, or did not buy anything.
Bounce Rate Formula
Number of Visitors with a single page visit *100/Total Number of Visitors
If the bounce rate of your website is too high, you should work on the user experience of your content and pages.
This means, that most likely, the users are not getting what they want and are closing the page.