SEO has become part of every business, irrespective of whether they are operating online or offline.

E-commerce, being an Internet-dependent business, requires advanced SEO.

Imagine having an E-commerce business with zero SEO strategies!

Would it rank? Or people will ever know about you?

No, right? Because without SEO, no e-commerce business can thrive.

It will help your business to grow organic searches, generate quality leads, and increase ROI.

So, without further ado, let’s go ahead and find out why SEO is important for E-commerce! 

Introduction to E-commerce SEO

Search Engine Optimization (SEO) is not a wave that will pass. 

It is a significant source of strategies to help grow e-commerce online presence and attract customers.

But you might need more than this to ensure that SEO is essential for an e-commerce site!

The reason your e-commerce site needs SEO services is that digital businesses heavily rely on SEO.

In fact, a study found that “68% of all online experience begins with a search engine.”

An E-commerce website helps with website optimization by improving its structure, content, and visibility, which can help your products rank higher in search results.

SEO is the solution if you are looking for something to build a sustainable business along with brand awareness!

But don’t believe us just now; you will root for SEO for e-commerce sites after reading this blog by the end!

Behavior of People

SEO has become essential for e-commerce businesses because customer begins their online shopping journey through search engines!

• Search Dominates Online Behavior

75% of users never leave the first page of the results page, and if your website isn’t ranking there, trust us, you are missing a ton of customers.

• Long-tail Keywords Matter

With trending voice search options, long-tail keywords have taken an important place.

If you add keywords like “buy black motorbike helmets online,” you can target your specific audience.

These long-tail keywords will ensure that you appear in the results of people ready to buy!

Also Read – Sitemaps 101: What They Are and Why Your Website Needs One

• Mobile Shopping Trends

58% of users search for products through their mobile devices.

SEO helps you optimize your site for mobile. It will also help you reach your target audience, and search engines like Google favor mobile-friendly sites.

E-commerce SEO helps bridge user behavior and e-commerce offerings, making your site the go-to choice for shopping online!

Branding and Authority

No one wants to buy from an unknown or unreliable e-commerce site!

SEO will help you build authority and brand identity to gain trust in the eyes of the target audience.

Also Read – TOP Digital Marketing Influencers of India, whose EXPERTISE will completely CHANGE your DIGITAL OUTLOOK!

• Higher Rankings = Credibility

The higher the ranking, the better the credibility of your e-commerce business.

53% of consumers research the brand on search engines before purchasing. So, appearing in the top results on SERPs will earn you brownie points.

• Content Marketing and Backlinks

SEO is about creating valuable content, such as blogs, videos, and guides. This will attract backlinks and help your site rank higher!

You can increase organic traffic by 89% using high-quality, keyword-rich content recorded by Moz.

• Social Proof

Reapperancee on SERP ensures the brand’s legitimacy. You can pair it with positive reviews, testimonials, and user-generated content!

And boom, you have gained the trust of target customers.

Invest in SEO because it will undoubtedly generate sales and build brand loyalty and authority!

Return on Investment (ROI)

The primary reason e-commerce needs SEO is to match ROI. Sure, Ads can give you instant results by appearing in SERPs, but SEO will build a sustainable place in the long term!

• Cost-Effectiveness

PPC sure provides immediate results but will stop once your budget is exhausted.

On the other hand, SEO is built to provide long-term results.

We say this because studies suggested that “SEO drives 1000%+ more traffic than organic social media.” 

Isn’t it the quality of a high-ROI marketing strategy?

• Higher Conversion Rates

SEO tends to provide a higher conversion rate compared to paid traffic.

According to a study, “SEO delivers 2.5x the ROI compared to paid search campaigns”.

• Compounding Results

Effective SEO efforts multiply over time.

If you’re applying the correct SEO strategy, you can attract more traffic and conversions for a longer time without spending much, unlike Ads.

The crux is that an SEO business that wants to stay in the market for a long time will invest in SEO for unparalleled ROI.

The Numbers You Should Know

Don’t just trust the words we are saying; you sure should trust the numbers.

Here are the stats on “why e-commerce websites need SEO”:

• According to Statista, “SEO brings 37.5% of e-commerce traffic.”
• According to Retail Dive, “81% of shoppers conduct online research before purchasing.”
• HubSpot says, “Business invested in content marketing gets 97% more links to their site.”

Many more numbers are available to support SEO’s importance for e-commerce sites. 

So don’t wait because your competitors are already investing in SEO.

Repeat Visitors

Repeat visitors provide more value than one-time customers. 

So, focus on building an e-commerce SEO strategy around them to convert first-time customers into repeat customers.

• Optimized User Experience

Google supports the website with better graphics, high-quality content, mobile-friendliness, and fast-loading speed.

SEO will help optimize everything from user experience to bringing them back to your site!

• Personalized Content and Email Campaigns

SEO insights give you a brief idea of what your audience seeks.

You can create personalized content and email campaigns according to it for repeat purchasers.

For example, a clothing e-commerce site can create a blog on “best winter wears for winter 2024.”

• Building Customer Loyalty Through Search Visibility

If your site is helpful for the target audience and has everything to solve their queries by frequently appearing on their search requests, there is a high chance they will bookmark you revisit!

By investing in SEO, you will be able to strengthen your relationship with your customers while driving revenue.

E-commerce SEO FAQs

• Should you do in-house SEO or hire an e-commerce SEO agency?

This depends on the requirements and expertise.

In-house SEO: The best option for businesses requires a dedicated team with full control over SEO activities. However, it requires time and money to continue training people.

Outsource E-commerce SEO: the best option for businesses looking for experts and quick results. The agency will bring years of experience along with freedom for you to handle other essential tasks.

For example, a brand that partnered with an SEO agency saw a 150% increase in organic traffic within six months. So, if your budget allows, outsourcing SEO is the best choice!

• Is SEO a one-time push or an ongoing project?

SEO is an ongoing project. Here is why:

• Search engines like Google update their algorithms constantly (approx. 500-600 times in a year), meaning your site also needs to update.
• E-commerce is becoming a fiercely competitive space. Your competitors are doing everything for SEO, and if you don’t, you will surely fall behind!
• Adding the latest content and upgrading it according to the trend will keep your site relevant for users and search engines.

You can stop your SEO efforts because if you do, your success will also stop!

Final Words!

If you have reached the end, you have found reasons to include SEO for e-commerce sites.

So, to answer your SEO question in the beginning, “Is SEO important for e-commerce?”- YES, SEO is essential for e-commerce’s success.

In this highly competitive digital world, if you don’t start SEO for e-commerce now, you will be lagging.

So what are you waiting for? Start your e-commerce SEO journey and take the first step toward success!